Latifa Echakhch – Screen Shot
Zurich Art Prize 2015
Museum Haus Konstruktiv and Zurich Insurance Group are delighted to honor the winner of the “Zurich Art Prize” 2015, Latifa Echakhch (b. 1974 in El Khnansa, Morocco). In 2015, this award, which was established in close cooperation with the Zurich Insurance Group, was presented for the eighth time. The prize money of CHF 80,000 was put to use in a solo exhibition, specially conceived for Museum Haus Konstruktiv.
Latifa Echakhch, who came to France at the age of three and now lives in Fully, Switzerland, attracted the attention of the international artworld with, among other things, her work “Fantasia” at the 2011 Venice Biennale: this comprised a series of tilted white flagpoles that lined the path to Padiglione Centrale.
Latifa Echakhch’s works are characterized by the use of simple, but always impressive, gestures and materials. In a focused, accurate manner, this artist turns her attention to issues regarding individual and cultural identity, to personal and collective histories, and to sociopolitical changes that pose new challenges for our society. Recently, affected by the current migration and humanitarian dramas, she presented an installation at a Protocinema space in Istanbul, with two video works that thematize the sea as a bearer of hope.
The images of dramas involving refugees also played a major role in the conception of her exhibition at Museum Haus Konstruktiv: In “Screen Shot” on the 2nd floor, folding screens based on the artist’s height and arranged like a labyrinth are draped with clothes that have been immersed in ink.
With the motifs used in “Les Géants”, another new work for the exhibition at Museum Haus Konstruktiv, the artist addresses the “Géants” and “Gigantes” that appear in Romanic folk traditions. These figures, up to four meters tall, mostly symbolizing king and queen or other representative characters, are carried through the town in processions and festive parades. Echakhch removes them from their original context, and positions them in the museum’s entrance hall. Giant-sized and with a skin color that cannot be definitively identified, they personify the foreign per se, the big Other.
The Zurich Art Prize ist a cultural engagement by Zurich Insurance Group.
Exhibition trailer >>>